Greetings On The Occasion Of Dussehra

Today is Vijaya Dashami, which symbolises the completion of Navratri and signifies the victory of good over evil. Today also means Hindus all over the world celebrate the festival of Dussehra.

First of all, let me wish you all a very Happy Dussehra and that may your lives be filled with happiness, health and prosperity!

Secondly, this has also got me thinking about the Holy Trinity of Hinduism, symbolised in the form of the three Gods Brahma, Vishnu and Maheshwara (Shiva). They are also known as the Creator, Preserver and Destroyer, respectively. As a practising Hindu, this idea of creation, preservation and destruction also makes sense to me from a Business perspective.

Firstly. as a business, you need to find new ways of creating value for your customers. This means generating new ideas, coming up with new ways of doing things, delivering new offerings, products and services to your customers. Over time, you will notice that not only are you meeting their ever changing needs, but are also able to successfully predict and prepare for the future.

Secondly, as a business, you must preserve and protect a number of things. You must preserve and protect your sense of identity and the values you stand for. You must preserve and protect your purpose of existence and your mission and vision. Equally importantly, you must also preserve and protect the interests of your people, When I say people, I mean not only your customers, but also your employees, and your suppliers. Then, you must also preserve and protect all those things that bring you success, such as your knowledge, processes, culture, and practises. When you preserve and protect all these things, you preserve and protect your relationship with your customers.

Finally, you must destroy a few things. You must destroy negativity, bad attitude, and toxic culture. When I say destroy, it doesn’t mean obliteration. Through awareness and education, you turn people around and slowly eliminate these bad practises. You must also destroy things that don’t work, things that aren’t aligned with your core values and your identity, things that don’t fall within the realms of your capabilities, and things that won’t serve your people well.

Over time, when you consistently practise this cycle of creation/generation, protection/preservation and destruction, you grow. To summarise my post today:

  1. Create/generate ways of helping people excel at what they do
  2. Preserve/protect things that help people excel at what they do
  3. Destroy/eliminate things that don’t let people excel at what they do

Once again, A Very Happy Dussehra to all of you!

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