How People Feel: What They See

In last week’s post, I spoke to you about regardless of how diverse our backgrounds are, there is one theme that unites us all is how we make people feel. We also looked at, how we feel about things drives what we do. Let us, for a moment reflect on this image from last week.

Input Processing and Output

We have five inputs at our disposal, with which we can evoke feelings in people. The five senses, namely, sight, sound, touch, smell, and taste. Let us park taste for a moment and focus on the other four. Everything we do, every decision we make, and every time we make a decision, we are influenced by one or more of these senses. Today, we look at sight.

What They See Drives What They Feel

The sense of sight influences our feelings based on what we see. In an industrial context, it alludes to well-lit workshops and offices, clean factory spaces, everything in its place, ample information displayed everywhere,  appropriate guides and directions and much more.

A Reassuring Factory Space

For example, when I walk into a factory or a shop floor, a well-lit factory gives me the assurance that I can see things clearly, including those yellow lines on the floor. Those lines tell me where to walk and where not to. When I look around, I see people wearing appropriate protective gear, which gives me the assurance that their safety is being well looked after. I also notice entrances and exits adequately marked, as are go/no-go areas. I see TV screens showing live status of various things with a lot of information, to keep people updated. As I walk along, I see tools, parts, and finished goods stored neatly in allocated spaces. I feel confident that this company is worth working with.

Similarly, in a product context, the sense of sight is about what the product looks like, how the buttons and features are laid out, how easy are the menus to navigate, how comprehendible are the instructions in the manual, and so on. Your product may be an effective piece of kit that solves the problem, but primarily it needs to attract people towards it at a visceral level, in order for them to know more about what it can do.

My Coffee Grinder

This is a coffee grinder I use at home every morning. It’s a manual grinder, which means I need to turn the lever at the top, which turns the burrs which grind my coffee beans in to powder. I could walk into a shop and pick up an electric coffee bean grinder, but I use this one, because, at some visceral level I am attracted to it. I am happy to go through the trouble of grinding my coffee manually, over the comfort of an electric grinder due to this visual appeal, at a visceral level!

How is your coffee by the way?

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